E-commerce is fast-moving and constantly explosive growth. To take e-commerce business to the next level for 2019, marketers and SMEs should identify 5 key E-commerce trends that we believe will be essential for business and ensure success.
Continuously keep the user experience in mind
A brand must distinguish itself in the market to make its products/services valuable. To create your unique selling proposition in e-commerce, brands should investigate how to create a unique “experience” for their customers.
Try to know your brand through the eyes of your consumers. What makes the product/services different from your competitors? How is the first impression your target audience make? From everything, such as platform content, colors, layouts or logo design, to how many steps or how easy for your consumers to get your products/services. All of these issues impact the user experience. How to improve the overall user experience (UX) and the impression of your brand? Addressing these issues will strengthen your brand.
Internet of Things continues to develop
The Internet of things is the network of devices such as vehicles, and home appliances that contain electronics, software, sensors, actuators, and connectivity which allows these things to connect, interact and exchange data.
There’s nothing new under the sun that it will greatly help the development of e-commerce. We can predict that the trend of the Internet of Things will only continue to develop. The Amazon Dash Button has been launched for the Internet of Things as early as 2015. It allows consumers to purchase daily necessities directly at the touch of the Button automatically.
Since the 1960s, the idea of chatbots has already appeared. With the rapid progress in AI, text messaging applications and social media, 53% of consumers said they would be more willing to make a purchase if they could contact a company or brand directly on Facebook or other social media.
Therefore, in order to meet the needs of users, more and more companies will set up dedicated chatbots. With the popularity of this feature, chatbots can handle more things such as remarketing, providing basic information and even processing orders.
The tendencies in the chatbot application indicate that messaging communication will become more popular and acceptable. People increasingly prefer chatting rather than personal contacts or even making phone calls in e-commerce development.
New Online to Offline (O2O) retail model will become more competitive
The term “new retail” emphasizes the integration of online and offline including products, services, logistics, marketing through the internet, big data, UX and so on.
As the largest e-commerce platform in China, the Online to Offline (O2O) business model is bringing both challenges and opportunities to the market. Hema Supermarket is a good example of how e-commerce provides offline offering service within the O2O landscape. Hema is a store with fresh foods, imported goods and dining services like other physical supermarkets. Though the e-commerce platform, consumers can purchase products more at home where spending and consumer profiles will be saved and stored online. Consumers can enjoy door-to-door deliveries within an hour if they live nearby. It is transforming the retail industry.
Product visualization for e-commerce business can trigger exponential sales and convince clients better.
Online purchasing is definitely a risky business if product images are few and unclear. Apart from higher-quality product images, multiple angle shots and product videos, today’s technological product visualization lets use AR, VR, 3D imaging and remove all doubt prior to purchasing.
E-commerce is fast-moving and constantly explosive growth. No matter how the impact of e-commerce trends they are. A thoughtful digital marketing strategy with keeping a seamless shopping experience for your customers should be on your mind through 2019.
ADEQUATE Digital is a full-service digital marketing agency. We offer integrated digital marketing services to drive clients’ targeted traffic, leads and repeat sales. We hope you will find this helpful.