What’s the SEO trends for 2021? Learn about the 8 Best Trends to write a better SEO article
Search engine optimization (SEO) is one of the most effective methods for a web page to attract more potential consumers and thus increase its own CTR. The point is you need to use SEO correctly. There are estimated 63,000 search queries processed by Google every second (Internet Live Stats), but the fact is only 0.78% of the Google searchers click on the results shown on the second page. Therefore, how to rank as high as possible is really critical, and this is where SEO plays a role in. It is needed to note that SEO trends is consistently optimized as the times change.
In this article, I’ll cover the 8 SEO trends this year, and offer 8 best strategies that are in line with the trends for SEO success in 2021. They include
- Artificial Intelligence
- Core Web Vitals
- Google EAT Principle
- Google Passage Ranking
- Featured Snippets
- Voice Search
- Visual Search
1. Artificial Intelligence (AI) will play a bigger part in SEO
Just as AI brings about great changes in other industries, it also affects the SEO and marketing industry. In the era of AI, search engines like Google will become more personalized. To be more specific, Google will utilize AI to specify the results for individual searchers, so that putting AI into deeper usage is one of the SEO trends.
So, how to make an SEO strategy about AI?
Basically, to create more helpful and well-structured content so that to engage in more searchers. It is also efficient for SEO-needed companies to use tools such as AI-based solutions provided by HubSpot and Frase to realize SEO precisely.
2. Core Web Vitals have become a new ranking factor in SEO
In May 2020, Google published Core Web Vitals — three specific metrics used to measure searchers’ web page experience that Google considers really important: Loading, Interactivity, and Visual Stability. All of the three metrics related to a new SEO trend — assessing web page speed: how long does it require web page content to load into, how fast does the web page interact with searchers and how often does the searchers click an accidental shift.
3. Google EAT Principle is becoming a more important ranking factor in SEO
When it comes to ranking, Google has a tendency towards high quality content, then the principle of EAT emerged. Google evaluates a web page based on Expertise, Authoritativeness, and Trustworthiness, which is an essential SEO trend and becoming more important in SEO. Expertise means the creator of the article should be legal expert in the field; Authoritativeness refers to transparency, some information about principal or creator should be found easily, as well as their contact information; Trustworthiness is directly related to reputation, which is represented by citing sources, the references should be listed clearly.
Tips for SEO strategies in this section are just mentioned along with explaining the EAT principle above.
4. Google Passage Ranking will help improve rankings in SEO
Google Passage Ranking is an updated algorithm and a SEO trend for Google to better identify long-form content, making scoring and ranking each passage independently in an article achievable. Even if it just has little influence on SEO, its minor impacts are still worth paying attention to. It seems long-form content with more keywords has been optimized and the ranking has become relatively higher, while the ranking of short-form content is almost unchanged.
Therefore, it corresponds to the SEO strategies that use plain, keyword-abundant headings for each section to help Google understand, and make the content form as long as possible and ensure to answer specific queries.
5. Featured Snippets have an effect on SEO
Very similar to the mechanism of Google Passage Ranking, Featured Snippets as a SEO trend are a short snippet of an article shown on the top of the search results that allows searchers to get the most useful answers. Instead of being decided by the creator, the content of a Featured Snippet is automatically pulled from web pages by Google, and some common types including definitions, tables, steps and lists. One the one hand, Featured Snippets provide the possibility to get more click-through-rate goes without a high ranking in SEO, but just depend on the relevancy; one the other hand, Featured Snippets increase the number of “no-click searches” due to the answers provided directly.
How to make good use of Featured Snippets in SEO?
The exact methods for making a web page has Featured Snippets are not clear yet, but as some SEO experts and marketers suggested as SEO strategies that you can try to find a search results page that already has a Featured Snippet, answering a specific question as well as using bullet points (well-structured content) in an SEO article.
6. Video makes SEO strategy more effective
Inserting videos into an article is not fresh, but keeping it prominent. According to Cisco Annual Internet Report, it estimated that online video will constitute 82% of all online traffic by 2022. Meanwhile, Google highlighted Video Featured Snippets in its report. Therefore, the SEO trend is that more video Featured Snippets will be seen on Google in 2021.
SEO strategies for this section is to split and label each sector in the same video for Google to better understand. Besides, optimizing the video title, video description and tags also make sense. Don’t forget to upload the transcript.
7. Voice Search making a change on SEO
As Voice Search technology developed explosively, its application has become more convenient and popular, thus greatly affecting Google search queries SEO as well. The SEO trend is Voice search was estimated to still grow in 2021 as the number of users increased. Voice searches tend to process longer, more complex and more natural-sounding phrasings.
The SEO strategy for optimization is using more specific and clear keywords for Google voice algorithms to identify.
8. There will be more importance placed on Visual Search regarding to SEO
Nowadays, Visual Search is gradually stretching into the Internet everywhere, as a SEO trend, it was predicted to be booming in 2021. The algorithm of Visual Search was embedded into many search engines and social media platforms such as Google, Bing, Amazon, Snapchat, and so on. Google Lens has the most users and has already been used up to 1 billion times. It helps people searching online through images rather than text.
Some SEO strategies for optimizing Visual Search: passing Google’s mobile-friendly test is a basic premise, because nearly 100% of the Google Lens searches were done on mobile devices. Moreover, Google Lens tends to rank long-content web pages high, trying to get your SEO article longer.
Making good use of the newest SEO trends to drive traffic in 2021
While new trends are coming every year, SEO strategy is constantly updating. Learning about the SEO trends in 2021 and putting them to good use helps to improve your work efficiency on article writing. To recap, the 8 SEO trends and SEO strategies mentioned above are what you need to know, keeping them in mind for driving traffic to your own web pages throughout this year.
The 8 Best SEO trends are what you need to know in 2021. When you don’t have a lot of time to fit it all in, focusing on these 8 key trends can improve your work efficiency greatly! Keeping them in mind to gain a better search results position for your website!
ADEQUATE Digital is a full-service digital marketing agency. We offer integrated digital marketing service and SEO service to improve SEO ranking & drive clients’ targeted traffic, leads and repeat sales. We hope you will find this helpful.