SEO keyword strategy is the technique to make the webpage keyword ranking improvement on search engines. Higher keyword ranking can make more visibility and drive more traffic.
To get a better SEO ranking in search engines, let’s start to optimize your SEO keywords campaign.
1. Target your SEO keywords
What is the meaning of SEO keyword?
- SEO keywords are the search terms or so-called “search queries” that searchers type into search engines. As a digital marketer, what we target the SEO keywords are the keywords or phrase that the target customers(searchers) may use to search according to the product or service of the website.
The target keywords have these features:
- Target keywords are using in the titles and description of the website, URL, content of the pages, image names and so on;
- Target keywords are generally a word or phrase composed of 2-4 words, which are the majority of nouns;
- Those target keyword in the search engine has a certain number of stable search per day.
What are the long-tail keywords?
- Half of the search queries are 4 or more specific keywords phrases;
- Long-tail keywords may relatively put in less traffic but it can achieve a higher click-through rate(CTR) from your target customers and get a higher probability of potential leads and sales;
- Large and medium-sized websites will have a large number of long-tail keywords for the traffic volume.
2. What is the best position on the page with SEO keywords?
- When adding keywords, we should consider search users rather than search engines;
- Target your keywords in the first paragraph of the webpage;
- Target keywords are using in the titles and description of the website, URL, content of the pages, image names and so on;
- ALT tags on the page should be set in keywords;
- We can consider using the keyword as a subdirectory.
3. Keywords research
How to judge the keyword value in the keyword research?
- We should understand your industry profile and select the keywords that are your own strength and relevant to your website;
- We should make a comprehensive competitive analysis which competitors/websites are currently ranking for your target keywords;
- Generally, we could find some high valued keywords with many text ads;
- Use some keyword research tools like SEMRush or planning in Google AdWords Keyword Planner to get the keyword traffic prediction analysis to the relevant webpage. Don’t choose the keywords which are too low in traffic.
4. SEO keyword density
How much is the density of the SEO keywords?
- SEO keywords density means the number of SEO keywords divided by the total number of words on your webpage article expressed as a percentage. For example. if 3 SEO keywords occur on your 100-word webpage article, the SEO keyword density is 3%;
- Keyword density is a vague concept. In general, the density range of 1% to 3% is nice and natural. The higher may look like spam.
5. The weight of keywords
Let search engines know how the importance of the keywords on the webpage is.
- If the keywords are included in the page title, heading, URL, meta tag, the weight and the importance of the keywords on the webpage increases;
- Are there many keyword phrases related to this keyword and the web pages?
- Is it high keyword density on the webpage? Is it a large font size and placed in a suitable location?
- Links with this keyword to the number of external links and internal links to this page.
6. More Tips for SEO keywords ranking improvement
- Put the keywords in the URL;
- Put 1-3 keywords in the webpage headings;
- Add 1-3 keywords in the keyword tags;
- Add keywords in the meta description (at least 2 times);
- Keywords should appear in the content;
- It is the best to appear they keywords in the first and last paragraph;
- H1, H2 tags appear keywords;
- Export link anchor text contains keywords;
- The file name of the picture contains keywords;
- ALT attributes appear keywords;
- High Keyword density;
- Bold or italic keyword.
7. More in the content quality, update frequency and correlation
- The original content is the best. The content should not be reproduced by many times;
- Content should be independence which is at least a 30% difference from the other pages;
- The page should have 1,000-2,000 words with reasonable segmentation;
- Regular update the content. It is the best to update the content every day;
- The target SEO keywords are related to the whole content and theme;
- The target SEO keywords appear in the commentary or blog.
8. Building backlinks with the proper anchor text
- Optimize your webpage/post content or articles using your target SEO keywords;
- Build the backlinks to the high authority sites with content related pages;
- Anchor text exists in the content of the webpage;
- Backlinks should be made for more than 3 months;
- There are fewer than 100 export links;
- Backlinks come from different IP addresses;
- Keep track of the SEO rankings. Backlinks should naturally increase;
- Anchor text diversification (such as blog and professional webmaster).
Master the above SEO keyword strategy, let’s make a significant SEO keyword ranking improvement on your website.
We hope this article will help you understand more about the SEO keyword strategy. If you want to improve your website’s SEO keyword ranking or know more about our SEO service in Hong Kong, please contact our SEO experts for details.