There is a lot of online advice on how to optimize the Google Ads campaign. But how can we reduce advertising expenses and increase sales? The following 3 techniques will give you the highest ROI for your Google Ads Campaign.
1. Add Negative Keywords to remove Unnecessary Keywords
A quality search ads campaign means you won’t be dumping Ads budget down the drain on awful search results that have nothing to do with your business. Whenever a search engine advertisement is set up, we should check what the “search terms” that people exactly searched in your Ads account to prompt your ads. When you find that some unwanted search terms are not related to the product or service you are selling, you can add it to the “negative keywords” list. It means that Google will no longer appear the unnecessary keywords in the crawler and therefore we can improve the ROI.
2. Pay attention to the day of time traffic, user’s click time and conversion time
Some industries such as online stores are getting active traffic at night. When you check your ads performance through the “Time of day”, you will know when you will get more conversion rates throughout the day. You can pay attention to the day of time traffic, user’s click time and conversion time. you can optimize your performance by increasing the bidding cost (bid) during that time, and subtracting the bid when there is low conversion rate.
Method 3: Use different Text Ads
Whenever you find your ads campaign having low performance or low Click through rates (CTR), try to add some new ads to market yourself as A/B testing to increase CTR. Should we need to rewrite new ads completely? It’s not necessary. Simply duplicate and enhance your current best performance ads are enough.
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To make an A/B test ad, just copy and paste the current best performance ad, edit it and change somethings for the headline.
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Change your ads headlines is an easy and effective way for A/B testing. Try to monitor the ads performance after a few weeks and you will find which ads can get a better ROI for your campaign. Try to pause those poor performance ads whenever you want to apply the entire account a boost for better optimization.
All of the above tips are easy to do and will improve its quality and ROI. Of course, these not only 3 ways for ads optimization. There are other strategies such as quality score optimization, landing page optimization, ads extensions…etc. we need to work hard. Meanwhile, we should always check your ads spend and the performance metric, such as clicks, click-through-rate(CTR), Conversions, Conversion Rate, quality score, and the first-page bid.
If you implement these strategies on a regular basis and keep it consistent, you will get higher results. If you are interested in this topic or our Google Ads service, contact us at any time!