White Hat SEO refers to any practice that improves search rankings in line with the search engine rules and policies. In SEO terminology, it is continually changing the algorithms to provide relevant and trustworthy search experience for search user. White Hat SEO is also so-called ethical SEO which focuses on providing a good UX (user experience) for the searcher.
Why is the White Hat SEO practices important?
It is definitely important to make the SEO practices in the right ways. White Hat SEO requires more time and effort to optimize the website content and search ranking. Here are 5 techniques to implement White Hat SEO you should know.
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Create original, relevant and quality content
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Mobile responsive
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Fast page speed and short loading time
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Good website navigation structure
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White Hat SEO backlink
Create original, relevant and quality content
“Content is King”. White Hat SEO mainly focuses on the relevant and quality content, which is the top 2 Google ranking factors. When the content is good and relevant to the target audience’s search intention, the audience will be willing to share and eventually drive the website traffic.
Mobile responsive
To help search users easily access content on mobile, Google notices that “pages, where content is not easily accessible to a user on the transition from the mobile search results, may not rank as highly.” It is the fact that responsive website design not only satisfies a positive UX but also reward better search engine ranking.
Fast page speed and short loading time
The fast page speed and short loading time are an important factor to UX (user experience). The longer loading times it takes, the poor UX and the lower search ranking they are. For the evaluation of the page speed, we can use Google Developer’s PageSpeed Insights to find out the website speed score for desktop and mobile.
Good website navigation structure
A good website navigation structure is one of the important factors for SEO. A clear website structure and menu allows web crawlers for crawling and indexing. Meanwhile, it can also increase brand impression, readability, leads and conversions which will, in turn, perform better in organic search ranking.
White Hat SEO backlink
The backlink is one of the top-ranking factors to improve the search ranking on the SERP. As a White Hat SEO backlink, we should build the backlinks in the right ways. Relevant backlines should be built on some relevant publications, blogs, and sites with relevant posts or testimonials. Besides, the third-party directories and create highly-shareable content to gain the backlinks.
We hope this article will help you understand more about White Hat SEO. If you want to know more about our White Hat SEO service in Hong Kong, contact our SEO experts for details.