Google Ads is continuously bringing new metrics to help advertisers in improving ads campaign. From the past few weeks, Google has announced that they are going to launch click share metrics for search campaigns in the coming weeks of February. What is Google Ads Click Share Metric? Google Ads Click share is the estimated share
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There is a lot of online advice on how to optimize the Google Ads campaign. But how can we reduce advertising expenses and increase sales? The following 3 techniques will give you the highest ROI for your Google Ads Campaign. 1. Add Negative Keywords to remove Unnecessary Keywords A quality search ads campaign means
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How do we know the performance of your PPC advertising campaign? The answer is: the search engine marketing(SEM) platform will give us a scale from 1 to 10. Point 1 is the lowest score and 10 is the highest score, this score is called the Quality Score. According to the definition of Quality Score
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