對於行銷來說,最重要的莫過於取得「高轉換率 (Conversion Rate)」,即最大化地將「陌生訪客」轉換成「消費者」,而設計 Landing Page 登陸頁面的意義也正在於此!
Read More對於行銷來說,最重要的莫過於取得「高轉換率 (Conversion Rate)」,即最大化地將「陌生訪客」轉換成「消費者」,而設計 Landing Page 登陸頁面的意義也正在於此!
Read More據Google披露,影響SEO的因素多達三百多項,反向連結 (Backlink)就是其中之一,且對SEO影響的程度位於前三、對網站排名先後的影響佔了至少一半。 由此可見,反向連結 (Backlink) 對SEO的影響不容小覷,研究SEO的專家們也都將其視作不可或缺的值得優化部分。然而,反向連結 (Backlink)的優化並不簡單,涉及到的方方面面筆者將在正文部分詳細闡述。
Read More搜索引擎 (SEO) 排名是指網站在搜索引擎結果頁面上的位置排名,由算法根據得分決定。據Google的相關資料顯示,目前存在兩百多種能夠影響SEO排名的因素。但好在這兩百多種因素並不是同等重要,也就是說其中部分因素會比較關鍵。需要特別注意的是SEO排名因素並不是一成不變的,它們也會隨著時間變化而不斷被優化。
Read MoreIt’s a good time to step back and review your current marketing strategy for 2020. A successful marketing strategy is to stand out from your competitors. Here are the key trends that will impact marketers in 2020: More rebranding & better reflect the customer experience There’s an obsession with the change in marketing strategies.
Read MoreGoogle Ads is continuously bringing new metrics to help advertisers in improving ads campaign. From the past few weeks, Google has announced that they are going to launch click share metrics for search campaigns in the coming weeks of February. What is Google Ads Click Share Metric? Google Ads Click share is the estimated share
Read MoreE-commerce is fast-moving and constantly explosive growth. To take e-commerce business to the next level for 2019, marketers and SMEs should identify 5 key E-commerce trends that we believe will be essential for business and ensure success. Continuously keep the user experience in mind A brand must distinguish itself in the market to make
Read MoreWhen we talk about Digital Marketing. Some people might care about the “Digital”, such as the advertising setting, data, and digital knowledge. However, “Marketing” is the key which we often overlooked. Don’t Overemphasize Digital Marketing Metrics & Advertising Settings Someone might overemphasize digital marketing metrics or only concern with advertising settings, just thinking about how
Read MoreThere is a lot of online advice on how to optimize the Google Ads campaign. But how can we reduce advertising expenses and increase sales? The following 3 techniques will give you the highest ROI for your Google Ads Campaign. 1. Add Negative Keywords to remove Unnecessary Keywords A quality search ads campaign means
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