It’s a good time to step back and review your current marketing strategy for 2020. A successful marketing strategy is to stand out from your competitors.
Here are the key trends that will impact marketers in 2020:
More rebranding & better reflect the customer experience
There’s an obsession with the change in marketing strategies. The customer experience should be among the top priorities in the year ahead. To better reflect customer and company needs, most business decision marketers are continually evolving their strategies. Whether it’s rebranding, conversion funnel optimization, personification, real-time and conversational marketing, the role and responsibility of the marketers are not immune. Whichever one of these marketing strategies you choose, the entire organization needs to be geared up to execute on it. If marketers fail to meet your customer expectations, then that brand promise can become a stick to beat itself with.
From Data Management to Business Insight
Data-driven marketing refers to the strategies built on insights pulled from the analysis of customer information (big data). It could form marketing insights and predictions about their future customer behaviors. This involves analyzing customer behaviors & business insights through big data to make better marketing efforts for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred.
Innovative Marketing Technology
Marketing has changed more in the past 2 years than in the past 50. It is very true that marketers often look at innovation and new technology to take your company’s marketing to the next level.
According to Forrester’s Global State of AI Online Survey, more than half of business is using AI to improve their b If companies still are not working with digital marketing teams and leverage AI in their marketing intelligence, voice-powered search, chatbots, delivery systems, omnichannel marketing, email & marketing automation, they will be falling behind.
Turning loyal clients to higher sales
With increased online competition and economic difficulties, retailers are now looking for new ways to build their own customer loyalty program and turn to higher sales. Once you have built a customer loyalty program, it will transform your customers into brand advocates. Since loyalty means more than a transaction, you’re basically rewarding yourself by rewarding your clients.
Social media commerce, Engagement, Live video & Facebook groups will play an important role
2020 will be the year that more brands will turn their creative post into a “shoppable” and live video feeds. It will reach a stage of linking the awareness and the consideration with the actual conversion.
Since social media algorithms will now be heavily focused on engagement, such as comments, shares, and live features, it will get higher reach and rank than simple image posts or even the one with lots of likes but no comments.
Privacy has always been the priority on social media, more and more Facebook groups will become Facebook’s new future. Marketers will be pushing towards group-oriented marketing, and brands should be able to deliver their messages more personalized.
What’s next?
Staying updated on the latest marketing trends can help us to stand out in the crowd. There are always new trends coming up when we’re starting a new year.
It’s a good time to review and find the gaps to fill in your marketing strategy through 2020.
ADEQUATE Digital is a full-service digital marketing agency. We offer integrated digital marketing services to drive clients’ targeted traffic, leads and repeat sales. We hope you will find this helpful.